Policies, terms, and standards

This policy explains how The Inner Vyou Ltd, trading as The Inner View, collects and uses your personal data when you use this website, and the rights you have over that data. We are committed to handling your data lawfully, fairly, and transparently in line with UK-EU GDPR data protection legislation.

If you engage us for consultancy or coaching services (including psychometric test design and validation, psychological profiling, REBT coaching, or Emotional Intelligence coaching), the personal data collected and processed as part of that engagement is governed by the applicable service agreement and our Ethical Standards and BPS Compliance framework. This Website Privacy Policy applies only to personal data collected through this website and does not govern the delivery of consultancy or coaching services.

Who We Are (The Data Controller)

The data controller for this website is The Inner Vyou Ltd, a company registered in England and Wales. We are registered with the Information Commissioner's Office (ICO) under reference ZA695066.

Company number

11907583

Registered office

71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, England

Data protection contact

Cosmin Gabriel Sofron is our contact for data protection and data-rights enquiries. You can reach him at hello@the-innerview.com.

The Personal Data We Collect

We only collect what the website actually needs. This is ordinary personal data, not special-category data.

How We Use Your Data

• To respond to enquiries you send through the contact form.
• To arrange and hold consultations you book with us.
• To notify you when platform access opens, if you join the waitlist.
• To send you new Journal writing, if you subscribe.
• To process and deliver store orders, once the store is live.
• With your consent, to understand and improve how the site is used.
• To meet our legal, tax, and accounting obligations.

Who We Share Your Data With

We do not sell your personal data, and we never share it for someone else's marketing. We share it only with the service providers that help us run the website, under contract, and only as far as each one needs it to do its job. The providers we currently use are listed below. The founder maintains and confirms this list.

We do not currently use any processors or subcontractors other than those listed above. Where we use third-party processors, we have appropriate data processing agreements in place and share only the personal data necessary for them to provide the relevant service. If we appoint additional processors or subcontractors, we will update this Privacy Policy accordingly.

For advertising displayed on our Journal pages, Google (through Google AdSense) may receive certain information relating to your visit. Depending on your consent choices and the way Google provides its advertising services, Google may process this information independently under its own privacy policies to deliver adverts, including personalised advertising where you have given consent.

See 'Advertising on our Journal Pages' below for further information.

Sending Data Outside the UK

Some of our service providers process personal data outside the United Kingdom and the European Economic Area (EEA). For example, our analytics provider operates in the United States, and our payment provider, Stripe, provides services internationally. Where personal data is transferred outside the UK, we ensure that an appropriate safeguard recognised under UK data protection law is in place.

Depending on the provider and destination, this may include an adequacy decision, the UK International Data Transfer Agreement (IDTA), the UK Addendum to the European Commission's Standard Contractual Clauses (SCCs), or another lawful transfer mechanism recognised under UK GDPR.

Google also processes certain personal data outside the UK in connection with advertising on our Journal pages. Information about Google's international data transfers and the safeguards it relies on is available in Google's Privacy Policy and related documentation. You can read Google's own privacy policy, and manage ad personalisation directly with Google's controls.

How Long We Keep Your Data

How We Protect Your Data

We take appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or unauthorised access. These measures include securing our website using HTTPS encryption, restricting access to personal data to authorised individuals who require it for legitimate business purposes, using trusted third-party service providers subject to appropriate contractual safeguards, and ensuring that payment card information is processed directly by our payment provider rather than by us. We regularly review our security measures and update them where appropriate to reflect changes in technology, security risks, and legal requirements.

What Happens If a Personal Data Breach Occurs

If we become aware of a personal data breach, we will investigate it promptly and take appropriate steps to contain and assess its impact. Where required by UK data protection law, we will notify the Information Commissioner's Office (ICO) without undue delay, and where feasible within 72 hours of becoming aware of the breach. If the breach is likely to result in a high risk to your rights and freedoms, we will also inform you without undue delay, unless an exemption under the law applies.

Your Rights

Under UK data protection law, you have rights over the personal data we hold about you. Depending on the circumstances, these rights include:

• The right to be informed about how we collect and use your personal data.
• The right of access to request a copy of the personal data we hold about you.
• The right to rectification to ask us to correct inaccurate or incomplete personal data
• The right to erasure to request that we delete your personal data where there is no lawful reason for us to continue processing it.
• The right to restrict processing to ask us to limit how we use your personal data in certain circumstances.
• The right to data portability to receive certain personal data in a structured, commonly used, and machine-readable format where this right applies.
• The right to object to certain types of processing, including processing based on our legitimate interests and direct marketing.
• The right to withdraw consent where we rely on your consent as the lawful basis for processing, such as certain analytics or marketing activities.

To exercise any of these rights, contact Cosmin Gabriel Sofron at hello@the-innerview.com.

We may ask for information to verify your identity before responding to your request. We will respond within one month of receiving your request, although this period may be extended where permitted by law for complex or multiple requests. You also have the right to raise a concern with the Information Commissioner's Office (ICO) if you believe we have not handled your personal data appropriately. We do not use this website to carry out automated decision-making or profiling that produces legal or similarly significant effects.

Advertising On Our Journal Pages

Our Journal pages display advertising served by Google through Google AdSense. Showing you an advert involves Google setting cookies on your device and, where you have given consent, using information about your visit to personalise the adverts you see, which may include a degree of profiling for ad targeting. You can control ad personalisation directly with Google's controls, and read Google's own privacy policy. You can withdraw your consent to advertising cookies at any time using the cookie preferences on this site.

Complaints

If you are unhappy with how we have handled your data, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner's Office at ico.org.uk.

Changes to This Policy

We may update this policy from time to time. The date at the top shows when it was last updated.

This Cookie Policy explains how The Inner View uses cookies and similar technologies on this website, why we use them, and how you can manage your preferences. This policy should be read alongside our Privacy and Data Protection Policy. It is intended to comply with the Privacy and Electronic Communications Regulations (PECR) and the UK General Data Protection Regulation (UK GDPR).

What are cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember information such as your preferences, improve functionality, and understand how visitors use a site. We also use similar technologies, including browser local storage, which perform comparable functions. Throughout this policy, the term "cookies" includes these technologies unless stated otherwise.

The categories we use

Advertising cookies

Advertising is displayed only on selected Journal pages.

Google AdSense may place cookies and process information about your visit to deliver advertisements, measure advertising performance, and, where you have consented, personalise advertising.

Google determines which cookies are used through its advertising services. The cookies and retention periods may change over time as Google's services evolve.

Managing Your Cookie Preferences

When you first visit the website, you are asked whether to accept or reject optional cookies. You can change your preferences at any time by selecting "Manage Cookies" in the website footer. If you withdraw consent, any future use of the relevant cookies or technologies will stop. This does not automatically remove information that has already been processed before consent was withdrawn. You can also delete or block cookies through your browser settings. Doing so may affect the functionality of some parts of the website.

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes to the website, our service providers, or legal requirements. The date at the top shows when it was last updated.

These terms govern your use of The Inner View website and, when it opens, purchases from our online store. They also set out the basis on which we provide our services to organisations and individuals.

Please read them before using the website or buying from us.

Who We Are

This website is operated by The Inner Vyou Ltd, trading as The Inner View, a company registered in England and Wales (company number 11907583, registered office 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, England). You can contact Cosmin-Gabriel Sofron at hello@the-innerview.com.

Using This Website

You may use this website only for lawful purposes and in accordance with these Terms. You must not:

• use the website in a way that breaches any applicable law or regulation;
• attempt to gain unauthorised access to any part of the website, its servers, or connected systems;
• interfere with the security, availability, or operation of the website;
• introduce viruses, malware, or other harmful code;
• use automated systems, including bots, crawlers, or scraping tools, except where permitted by law;
• reproduce, copy, or exploit any part of the website except as expressly permitted by these Terms.

We may suspend or restrict access where we reasonably believe these Terms have been breached.

The content on this site is for general information. It is not professional advice for your specific situation. We may update, suspend, withdraw, or change any part of the website without notice. Although we aim to keep the website available, we do not guarantee uninterrupted access or that it will always be free from errors.

Our Services

We provide psychometric assessment design and validation, psychological profiling, survey and data analysis, REBT coaching, and training and workshops, primarily to organisations on a business-to-business basis. We also offer digital self-help products to individuals and organisations through our store, which as of this date is in development. The specific scope, fees, and terms of any service for an organisation or individuals are agreed in a separate written standard service agreement or statement of work.

Consultancy services are delivered under separate written agreements which set out the scope of work, fees, deliverables, intellectual property arrangements, and any service-specific terms. Where there is any inconsistency between those agreements and these Terms, the separate agreement takes precedence.

The Online Store (Digital Products)

Our store aims to sell digital products, such as videos and downloadable documents, to both individuals and organisations. The terms below describe how purchases will operate when the store goes live.

1. Product Access & Delivery

• Prices are shown in Pounds Sterling (GBP) and state whether tax/VAT is included based on your location.
• A binding contract is formed when we send you an order confirmation email.
• Access to digital products (such as videos or downloadable documents) will be delivered via an access or download link sent to your registered email address.

2. Cancellation & Refund Rights

• In accordance with UK/EU consumer laws, you agree that by requesting immediate access to digital content, you express consent to begin the service immediately and acknowledge that you lose your statutory 14-day right to cancel once the download or stream has started.
• If you have not yet accessed, downloaded, or streamed the product, you may request a full refund within 14 days of purchase.
• If digital content is defective or corrupted, we will repair or replace it. If the issue cannot be fixed, you are entitled to a full or partial refund in line with the UK Consumer Rights Act 2015.

3. Usage & Intellectual Property

• Purchases by individuals grant a non-exclusive, personal license for non-commercial use only.
• Products purchased by or for an organisation may only be used internally by authorised members as defined at checkout. Redistributing, reselling, or sharing access publicly is strictly prohibited.
• All intellectual property remains the property of The Inner Vyou Ltd, trading as The Inner View.

4. Payments & Security

• All payments are processed via our secure third-party payment provider. We do not view, collect, or store your payment card details.

Your Right to Cancel and Exceptions

If you are purchasing as an individual consumer (buying entirely or mainly for personal use outside of a business, trade, or profession), you are ordinarily entitled under the UK Consumer Contracts Regulations 2013 and the EU Consumer Rights Directive to a statutory 14-day "cooling-off" period to cancel your online purchase for a full refund without giving any reason.

The Immediate Access Exception

There is a specific legal exception for digital content (such as downloadable files, PDFs, or streamed videos) delivered immediately after purchase:

• The law provides that by requesting immediate delivery of, or access to, digital content within the statutory 14-day cancellation window, you expressly consent to us providing the content to you immediately upon order confirmation.
• You acknowledge and agree that once delivery, downloading, or streaming of the digital content has commenced, you will lose your statutory right to cancel the purchase under consumer protection regulations.
• At checkout, you will be required to check a box or take a clear affirmative action confirming that you expressly request immediate access and acknowledge the loss of your statutory 14-day right to cancel once access begins. If you do not provide this consent, access to your digital purchase will be delayed until the statutory 14-day cooling-off period has expired.
• If you have placed an order but have not yet downloaded, streamed, or accessed the digital content, your statutory right to cancel within 14 days remains intact.

No Discretionary Refunds Policy (All Sales Final)

Except as mandated by non-waivable statutory laws (detailed in the section below), once digital content has been made available to you and downloading, streaming, or access has commenced, all sales are final. We do not offer voluntary refunds, discretionary money-back guarantees, returns, or exchange rights for "change of mind," mistaken purchases, or dissatisfaction with content subject matter once access has been initiated.

Faulty or Non-Conforming Digital Content

Nothing in these terms limits, excludes, or otherwise affects your statutory legal rights under the UK Consumer Rights Act 2015, the EU Digital Content Directive (EU 2019/770), or other applicable local consumer protection laws. Digital content supplied by The Inner View must be of satisfactory quality, fit for a particular purpose made known to us, and match any description provided on our website.

If a digital file is corrupted, defective, materially incomplete, or fails to stream or download properly due to an issue on our systems, you have the right to request a free repair or replacement (such as a working replacement link or a corrected file). We will provide this repair or replacement within a reasonable timeframe and without significant inconvenience to you. If we are unable to repair or replace the faulty digital content within a reasonable time, or if the fault cannot be remedied, you are entitled to either: 1) a partial reduction in price (if you choose to retain access to the content); or 2) a full refund of the purchase price.

You are solely responsible for ensuring that your computer system, device, operating system, and internet connection meet the technical compatibility requirements specified on the product description page prior to purchase. Incompatibility arising from your failure to meet these stated requirements does not constitute a fault or non-conformity.

Business-to-Business (B2B) Purchases & Corporate Clients

If you purchase digital products, licenses, or content on behalf of a company, sole trader, partnership, charity, educational institution, or other commercial entity, or purchase as a non-consumer, the statutory consumer protection rights outlined above, including all rights under the UK Consumer Contracts Regulations 2013, the UK Consumer Rights Act 2015, and EU Consumer Rights Directives, do not apply to B2B transactions.

• Business purchases are strictly subject to our standard commercial license terms or any separate executed written agreement, Statement of Work (SOW), or enterprise contract entered into between you (or your organisation) and The Inner Vyou Ltd, trading as The Inner View.
• These website terms apply to all business purchases. In the event of any direct conflict or inconsistency between these website terms and a separate written commercial agreement or standard service consultancy agreement signed by an authorised representative of The Inner Vyou Ltd, the terms of the separate written or consultancy agreement shall prevail and take precedence.

Intellectual Property

All intellectual property rights in this website, including its design, text, graphics, software, documents, videos, assessment content, questionnaires, scoring methods, reports, learning materials, trademarks, logos, and underlying methodologies are owned by or licensed to The Inner View Ltd unless otherwise stated.

Purchasing or accessing a digital product gives you a limited, non-exclusive, non-transferable, revocable licence to use that product for its intended purpose. Ownership of the intellectual property remains with us.

• You may view and use the site for your own personal reference or your organisation's internal reference.
• Unless we give written permission, you may not: reproduce; distribute; modify; translate; adapt; reverse engineer; commercially exploit; resell; sublicense; share access credentials; create derivative works from any part of our website, digital products, assessments, learning materials, or underlying methodologies.
• When you buy a digital product, it is licensed to you for your own use, or your organisation's internal use, and not for resale or redistribution.
• The Inner View name and logo are our trade marks and may not be used without permission.

The service illustrations across this website were designed by Cosmin Gabriel Sofron. All other hero and decorative images were sourced from Pinterest and used for visual purposes only. The Inner Vyou Ltd and it's representatives do not claim authorship of these images and are happy to acknowledge this openly.

If you are the rights holder of any image used on this site and would like it removed or credited, please contact us at hello@the-innerview.com and we will act promptly. Thank you for your understanding.

Disclaimers

The information, content, profiling tools, assessments, reports, coaching sessions, training materials, micro-learning courses, digital products, and other resources provided on or through The Inner View website are supplied for general information, education, professional development, and self-reflection only.

Nothing on this website constitutes, or is intended to constitute, medical, psychiatric, psychological, clinical, therapeutic, legal, financial, or other professional advice. You should not rely on any content, assessment, report, or recommendation provided by The Inner View as a substitute for advice from an appropriately qualified professional who is familiar with your individual circumstances.

The Inner View operates exclusively within the field of organisational psychology, behavioural science, coaching, psychometrics, and workplace learning. Throughout this website, the term psychological profiling refers to the structured assessment and interpretation of psychological characteristics relevant to workplace and personal development, including personality, cognitive preferences, emotional competencies, values, motivations, behavioural tendencies, and related constructs. Psychological profiling, as used by The Inner View, is a non-clinical process intended to support self-awareness, professional development, recruitment, leadership development, coaching, learning, and organisational decision-making. It does not constitute clinical psychology, psychiatric assessment, psychological diagnosis, or the assessment of mental illness.

Professional Qualifications

Services provided by The Inner Vyou Ltd are delivered by professionals with academic qualifications and recognised professional training in organisational psychology, psychometrics, behavioural science, coaching, counselling skills, and Rational Emotive Behaviour Therapy (REBT). Professional qualifications and certifications demonstrate competence within these disciplines but do not alter the nature of the services we provide. All services offered by The Inner View are delivered within a non-clinical, educational, and professional development framework. Our practitioners hold recognised qualifications and accreditations:

• Academic Degrees: Master of Science (MSc) in Psychology of Human Resources and Organisational Health; Bachelor of Science (BSc) in Cognitive-Behavioural Psychology; and Bachelor of Science (BSc) in Economics and Business Administration.
• Specialised Coaching & Training: Primary & Advanced Practicums in Rational Emotive Behavior Therapy (REBT) awarded by the Albert Ellis Institute (New York); Level 2 Certificate in Counselling Skills and Level 3 Certificate in Counselling Studies awarded by the Counseling & Psychotherapy Central Awarding Body (CPCAB); and a Train of Trainers Diploma (IntegraHR).
• Psychometric & Assessment Certifications: Certified User of the Emotional Intelligence EQ-i 2.0 and EQ-i 360 Assessment Tools (Multi-Health Systems Inc.); Test User in Occupational Ability and Personality (Level A & B) via the University of Cambridge, holding registered membership with the British Psychological Society (BPS RQTU Membership No: 478985).

Coaching, Assessments, and Learning Products

Our coaching, psychometric assessments, profiling tools, reports, workshops, training programmes, micro-learning courses, digital products, and future online platform are designed to support professional development, organisational effectiveness, workplace performance, and individual self-awareness. They are not intended to diagnose, prevent, monitor, treat, or cure any medical, psychiatric condition, or mental health disorder. They should not be interpreted as clinical opinions or healthcare services. Assessment results, reports, recommendations, and learning materials should be considered alongside professional judgement and other sources of information. They should not be used as the sole basis for employment, promotion, disciplinary action, redundancy, medical, legal, or other significant personal or organisational decisions.

REBT coaching provided by The Inner View is based on the principles of Rational Emotive Behaviour Therapy as a coaching methodology for professional growth. REBT coaching is not psychotherapy, psychiatric treatment, or any other regulated healthcare service. It is intended to support learning, self-reflection, behavioural change, emotional resilience, and professional effectiveness within a coaching relationship.

No Clinical Relationship

Using this website, purchasing a product, completing an assessment, participating in coaching, attending training, or using our future learning platform does not create a doctor-patient, psychologist-patient, therapist-client, counsellor-client, or other healthcare relationship. The Inner View does not provide medical, psychiatric, psychological, or therapeutic treatment through this website or its products and services.

Our future assessment and learning platform may generate reports, summaries, recommendations, or personalised learning content using psychometric scoring methods, predefined algorithms, or other automated processes. These outputs are designed to support learning, reflection, coaching, and organisational development. They should not be interpreted as clinical assessments, medical opinions, legal advice, or definitive professional conclusions.

If you are experiencing, or believe you may be experiencing, a medical condition, mental health condition, psychological distress, or any circumstance requiring legal advice, you should seek advice from an appropriately qualified professional. The Inner View does not provide medical diagnosis, clinical psychotherapy, psychiatric treatment, or legal services. If you require urgent medical or mental health care, contact a registered healthcare provider or your local emergency services without delay.

Our Liability to You

Nothing in these Terms excludes or limits liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, fraud, or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under applicable law.

Subject to the above, we are not liable for any loss or damage that is not reasonably foreseeable, or for any indirect or consequential loss. Where you use this website, its products, or services for business purposes, we are not liable for loss of profit, revenue, business opportunity, goodwill, or anticipated savings.

Our total liability arising from the purchase of any digital product through this website will not exceed the amount you paid for that product. Where we provide consultancy, coaching, training, or other professional services, liability is governed by the relevant written agreement between you and The Inner Vyou Ltd.

Privacy and Cookies

Our collection, use, storage, and protection of personal data are governed by our Privacy and Data Protection Policy. Information about our use of cookies and similar technologies, including how you can manage your preferences, is set out in our Cookie Policy.

Third-Party Advertising

Selected Journal pages may display advertisements provided by Google AdSense.

Those advertisements are delivered by Google and may be personalised where you have provided the necessary consent. Your interaction with advertisements, and any personal data processed by Google in connection with them, is governed by Google's own terms and privacy policies.

Complaints

If you have a complaint about any product or service provided by The Inner View, please contact us at hello@the-innerview.com. We will acknowledge your complaint and seek to resolve it as promptly as reasonably possible. Complaints relating to the processing of personal data are governed separately by our Privacy and Data Protection Policy, which also explains your right to complain to the ICO.

Governing Law

These website Terms and any dispute or claim arising out of or in connection with them, their subject matter, or their formation, are governed by the laws of England and Wales. The courts of England and Wales shall have exclusive jurisdiction, except where mandatory consumer protection laws provide otherwise. If you are a consumer resident in another part of the United Kingdom, you may also have the right to bring proceedings in the courts of the part of the United Kingdom in which you live and to benefit from any mandatory consumer protections available under the law of your place of residence.

Changes to These Terms

We may amend these Terms from time to time to reflect changes in our website, products, services, or legal obligations. The date shown at the top of this page indicates when these Terms were last updated. Any changes will apply from the date they are published on this website. For purchases made through our online store, the Terms in force at the time your order is accepted will continue to apply to that purchase.

The Inner Vyou Ltd (trading as The Inner View) is led by an organisational psychologist with professional training in psychometrics, psychological assessment, coaching, and behavioural science. Our work is informed by the principles set out in the British Psychological Society (BPS) Code of Ethics and Conduct, the BPS guidance on psychological testing, and the International Test Commission (ITC) Guidelines for Test Use and Test Development. These standards guide how we design assessments, interpret results, deliver coaching, conduct research, handle confidential information, and communicate psychological findings.

Where legislation, professional guidance, and ethical practice overlap, we aim to apply the higher standard rather than simply meeting the minimum legal requirement.

Our digital platform, including several psychometric assessments, behavioural science-based development tools, micro-learning courses, self-development resources, and related learning products, is currently undergoing development, reviewing, testing, and validation. Some assessments, instruments, and digital features described on this website as "coming soon" or "in development" are not yet available for general use. They are being designed and evaluated in accordance with professional standards for psychological assessment, learning design, behavioural science, data protection, and responsible technology use.

The ethical, scientific, and professional principles described on this website page represent the framework that guides the development, evaluation, and future delivery of these products and services. Following release, these principles will continue to inform how assessments, learning resources, development tools, consultancy services, and related platform features are designed, maintained, and improved.

Our Current Consultancy and Coaching Services

Where consultancy and coaching services involve confidential organisational or personal information, we work to the same ethical standards that will underpin our assessment platform. Before any engagement begins, we agree the purpose of the work, the information required, how it will be used, who will receive the results, and how confidentiality will be maintained. Information is collected only where it is relevant to the agreed purpose, handled confidentially, shared only with authorised individuals, stored securely, and processed in accordance with the UK GDPR and the Data Protection Act 2018.

Where work is undertaken for organisations, reporting is normally provided in the format agreed within the engagement, which may include aggregated or anonymised findings where appropriate.

Full details of how we handle personal data are in our Privacy and Data Protection Policy. Each service's own page may describe further specifics for that service.

The Ethical Principles That Guide Our Work

The British Psychological Society's Code of Ethics and Conduct is founded on several core principles. These principles, alongside our own professional values, guide every aspect of our work, from assessment design and coaching to research, consultancy, and the communication of psychological findings.

Respect

We respect the dignity, autonomy, privacy, and rights of every individual. Wherever appropriate, we seek informed consent, explain the purpose and intended use of our work, respect confidentiality, and handle personal information responsibly. We aim to communicate psychological information in ways that are accurate, understandable, and respectful.

Competence

We work within the limits of our qualifications, training, and experience. We maintain our knowledge through continuing professional development, follow developments in psychological science and psychometrics, and seek specialist advice or refer work where it falls outside our expertise.

Responsibility

We recognise that psychological information can influence important decisions about people. We therefore seek to minimise harm, consider the wider consequences of our work, apply professional judgement carefully, and use psychological methods responsibly. Where ethical concerns arise, they are considered before commercial interests.

Integrity

We are committed to honesty, transparency, scientific accuracy, and professional independence. We explain what our assessments measure, the evidence supporting them, and their limitations. We avoid misleading claims, communicate findings responsibly, disclose conflicts of interest where they arise, and present evidence as accurately as possible.

Scientific Integrity

We aim to base our assessments, coaching, training, and consultancy on cited research and accepted professional practice. Where evidence is evolving or limited, we are open about the current state of knowledge and avoid overstating conclusions. We distinguish between evidence, professional judgement, and opinion, and we review our methods as new research and validation evidence become available.

Professional Boundaries

We work within the limits of our competence and only undertake work for which we have the appropriate knowledge, qualifications, training, and experience. Where a request falls outside our professional expertise, we will explain those limits and, where appropriate, recommend another qualified professional or service.

Independence

We seek to provide independent, objective, and evidence-informed professional opinions. Commercial interests, organisational pressures, or client expectations will not knowingly influence our interpretation of psychological evidence or our professional recommendations.

Safeguarding and Limits of Confidentiality

Confidentiality is central to our practice. Information shared during coaching, consultancy, assessment, or research is treated confidentially except where disclosure is required by law, necessary to prevent serious harm, authorised by the individual concerned, or agreed in advance within an organisational engagement.

However, in exceptional circumstances, information may need to be disclosed where:

• there is a serious and immediate risk of significant harm to the individual or another person;
• disclosure is required by law, court order, or statutory obligation;
• safeguarding responsibilities require appropriate action.

Any decision to disclose confidential information is considered carefully, proportionately, and in accordance with relevant legal obligations and professional ethical principles. Where it is safe and appropriate to do so, we will seek to discuss concerns with the individual before taking further action.

Fairness, Equality and Inclusion

We seek to develop and use assessments that are fair, inclusive, and appropriate for their intended purpose. Where possible, we evaluate assessments for potential sources of bias and adverse impact and consider accessibility, language, culture, and reasonable adjustments during assessment design and administration.

Reasonable Adjustments

We are committed to providing fair and accessible assessment experiences. We recognise that individuals may require reasonable adjustments to reduce unnecessary barriers while maintaining the purpose and integrity of an assessment. People who require adjustments due to a disability, health condition, neurodivergent profile, accessibility requirement, or other circumstance are encouraged to contact us before completing an assessment. Adjustments may include changes to assessment format, administration arrangements, accessibility features, or additional support where appropriate. Any adjustments are considered carefully to ensure they support equitable participation while preserving the construct being measured and the interpretation of assessment results. Our approach is guided by principles of fairness, accessibility, inclusion, and compliance with applicable legislation, including the UK Equality Act 2010.

Evidence-Based Interpretation

Psychometric assessments, personality profiles, cognitive and emotional intelligence measures, wellbeing and job-skills assessments, and associated reports should be interpreted within the purpose for which they were designed and administered. Results should be considered alongside relevant contextual information, professional judgement, and other appropriate sources of evidence, rather than in isolation.

Assessment results represent information about specific psychological constructs measured at a particular point in time. They are not definitive statements about an individual's character, ability, potential, or future performance, nor should they be used as the sole basis for recruitment, promotion, disciplinary action, redundancy, or other high-stakes decisions.

Our assessments and profiling tools are developed to support professional development, organisational decision-making, coaching, learning, recruitment, and self-awareness. They are not clinical instruments and are not intended to diagnose, screen for, monitor, prevent, or treat mental health conditions, medical conditions, neurodevelopmental conditions, or psychological disorders.

We expect our assessments to be used responsibly, fairly, and in accordance with applicable legislation, including the UK Equality Act 2010, UK data protection law, and other relevant legal or regulatory requirements where they are used internationally. Assessment results should never be misrepresented, interpreted outside their intended purpose, or used to support unfair, discriminatory, or unlawful decisions.

Responsible Use by Organisations

Organisations using our assessments, profiling tools, or consultancy services retain full legal and operational responsibility for all resulting employment, promotion, performance management, disciplinary, redundancy, and structural decisions. Psychometric and psychological data are designed to complement and inform professional business judgement, and under no circumstances should such information replace critical thinking, management decision-making, comprehensive objective evidence, or fair workplace procedures.

Where assessments, profiling, coaching, training, consultancy, or learnigna and development services are commissioned by an organisation for employees, leaders, teams, or candidates, we establish clear boundaries regarding confidentiality, information sharing, and reporting responsibilities.

Before an assessment, training, or coaching engagement begins, relevant parties are informed about:

• the purpose of the assessment or service;
• the information being collected;
• how results will be used;
• who will have access to findings;
• the type and level of reporting provided.

The nature of reporting depends on the agreed purpose of the engagement. Organisations may receive scoped reports, developmental summaries, competency profiles, or aggregated findings. Individual responses, confidential coaching discussions, and sensitive personal information are not shared with organisations unless this has been clearly agreed in advance or the individual has provided consent.

Continuous Improvement

We view our services - psychometric assessments, profiling tools, micro-learning courses, REBT-informed coaching, consultancy, and training - as part of an ongoing process of professional development and continuous improvement. We regularly review participant outcomes, client feedback, emerging research, psychometric evidence, and developments in professional practice to refine our methodologies, content, assessment frameworks, and service delivery. We are committed to maintaining and developing our professional knowledge through continuing professional development, recognised qualifications and certifications, current psychological research, and established best practice. Where new evidence or guidance supports improvements to our services, we will review and update our approaches accordingly.

Ethical Review

Where ethical questions arise during assessment development, consultancy, research, or coaching, we consider the potential impact on individuals, organisations, and society before proceeding. Ethical considerations form part of our decision-making alongside scientific evidence and legal obligations.

Accessibility

We aim to communicate psychological information, narrative feedback, or research findings in language that is clear, understandable, and accessible to the intended audience, while maintaining scientific accuracy.

Conflicts of Interest

Where an actual or potential conflict of interest exists, we will disclose it where appropriate and take reasonable steps to ensure it does not compromise our professional judgement or the integrity of our work.

Responsible Use of Digital Development Tools

Our digital tools are designed to support self-awareness, professional development, learning, and behavioural change. They are intended to encourage reflection, skill development, and informed decision-making rather than provide definitive conclusions about an individual's personality, ability, behaviour, or potential. Digital learning resources, self-assessment tools, and behavioural development activities should be used as part of a broader development process that considers personal circumstances, professional judgement, and real-world experience.

Behavioural Science and Learning Design

Our learning resources draw on established principles from organisational psychology, behavioural science, adult learning, cognitive psychology, and evidence-informed instructional design. We aim to translate psychological research into accessible tools that support reflection, skill development, and workplace application while remaining transparent about the evidence base and limitations of each approach.

Principles of Assessment Design and Validation

Psychometric assessments should be supported by evidence. Every assessment we develop is designed to meet international psychometric standards and to demonstrate appropriate evidence for its intended use.

Our development process considers:

• Construct validity - defining the psychological construct being measured and gathering evidence that assessment scores support the intended interpretation.
• Reliability - evaluating the consistency and precision of scores across items, administrations, and populations where appropriate.
• Fairness - reviewing items and scoring procedures to reduce unnecessary bias and monitoring assessments for potential adverse impact across relevant groups.
• Standardisation - ensuring assessments are administered, scored, and interpreted consistently so that results remain comparable.
• Transparency - explaining what an assessment measures, what it does not measure, the evidence supporting it, and any limitations that users should understand.
• Continuous evaluation - reviewing evidence as additional data become available and updating assessments where further validation or refinement is required.

Rights of Assessment Participants

When our assessment platform becomes available, individuals completing assessments will be entitled to clear information about the purpose of the assessment and how their information will be used. This includes:

• clear information before participating;
• the opportunity to provide informed consent where required;
• secure and confidential handling of assessment information;
• access to understandable feedback appropriate to the assessment;
• information about how assessment results may be interpreted and used;
• the opportunity to ask questions or raise concerns regarding assessment outcomes;
• protection of personal data in accordance with UK data protection legislation.

Where special category personal data is processed, additional safeguards will apply as described in the platform's future Privacy and Data Protection Policy.

Test Security, Proprietary Materials, and Assessment Integrity

The validity and fairness of psychometric assessments depend on maintaining the security of assessment materials and protecting the integrity of the measurement process. Assessment items, scoring procedures, assessment frameworks, algorithms, normative information, validation materials, and other proprietary components developed or used by The Inner View Ltd are confidential materials protected by intellectual property rights.

Unauthorised disclosure, copying, recording, distribution, modification, or sharing of assessment content may compromise the reliability, fairness, and future validity of the assessment by allowing individuals to prepare responses based on protected material rather than their natural behaviour, knowledge, or abilities.

Individuals completing assessments agree not to reproduce, capture, distribute, or attempt to manipulate assessment materials or processes. Where assessment integrity has been compromised, we may invalidate results, restrict access to services, or take appropriate action to protect our intellectual property and the integrity of our assessment processes.

Assessment Results, Interpretation Period, and Data Retention

Psychometric assessments provide information about specific traits, behaviours, preferences, abilities, or skills measured at a particular point in time. Results should not be considered permanent descriptions of an individual and may change as people develop, gain experience, or move into different environments.

The relevance of an assessment result depends on the purpose of the assessment, the construct being measured, the context in which it is used, and the time since completion. Some measures may remain informative for longer periods, while others may require more frequent review depending on their intended use. Assessment results should therefore be interpreted within their original purpose and reviewed where significant changes occur, including changes in role, responsibilities, or personal circumstances.

Personal data associated with assessments (when they become available) will be retained and managed in accordance with our Privacy and Data Protection Policy. Where appropriate, information may be securely anonymised for research, validation, quality improvement, or statistical analysis purposes.

Our Approach to Artificial Intelligence

Artificial intelligence may assist aspects of research, drafting, statistical analysis, software development, or the preparation of educational material. Psychological judgement, assessment interpretation, coaching decisions, professional recommendations, and ethical responsibility remain under human oversight. AI does not make decisions about individuals, determine assessment outcomes, replace professional judgement, or remove our responsibility for the work we deliver. Where automated processes form part of our future assessment platform, they will be designed to support psychological practice.

Changes to These Ethical Standards

We review these Ethical Standards periodically to reflect changes in our services, professional guidance, psychological research, regulatory expectations, and the development of our assessment and learning platform. As our services evolve, we may update the website statements to reflect new methodologies, technologies, assessment processes, or professional commitments.

The date shown at the top of this page indicates when these standards were last reviewed or updated.

Where significant changes affect how we collect, use, interpret, or protect information, we will communicate these changes through appropriate channels, including updates to relevant policies or service agreements.

Professional Accountability

We recognise that psychometric assessments, profiling tools, coaching, training, and consultancy involve responsibility towards individuals, organisations, and the wider public. The Inner Vyou Lyd is committed to maintaining accountability for the quality, integrity, and ethical application of the services, products, and tools we provide.

We recognise that professional practice requires ongoing evaluation. Where concerns, errors, technical issues, or questions arise regarding assessments, reports, coaching, training, consultancy, data analysis, or other services, we review them carefully and take appropriate action. This may include investigating feedback, correcting identified issues, updating processes, and improving our methodologies.

Our engagements with individuals and organisations are governed by clear terms that define the scope of services, responsibilities, confidentiality arrangements, data protection requirements, intellectual property rights, and complaint procedures. We aim to ensure that clients understand how our services operate and how information and outcomes will be managed.

Raising an Ethical Concern

If you believe that our work has not been carried out in accordance with these standards, professional guidance, or agreed ethical principles, you can raise a concern by contacting us directly.

When raising a concern, please provide as much relevant information as possible, including the nature of the concern, the service or activity it relates to, and any supporting data that may help us review the matter.

We will acknowledge your concern, review the information provided, and respond within a reasonable timeframe. Where necessary, we may seek extra information, review relevant records, or consult legal guidance to support our response. We aim to resolve concerns directly and transparently. Raising a concern will not affect your access to our services or the way you are treated. Where a concern relates specifically to personal data processing, you can also refer to our Privacy and Data Protection Policy, which explains your data protection rights and your right to complain to the Information Commissioner's Office (ICO).

The Inner Vyou Ltd is committed to fair, inclusive, and respectful professional relationships with clients, associates, contractors, subcontractors, and other individuals who contribute to our services.

Equality and Non-Discrimination

We are committed to working in accordance with applicable equality legislation, including the UK Equality Act 2010, and to preventing unfair discrimination in our professional relationships. We do not make decisions about professional collaborations, contractor engagements, client services, or access to opportunities based on protected characteristics such as age, disability, gender reassignment, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Decisions are based on qualifications, expertise, experience, professional conduct, availability, service requirements, and suitability for the agreed engagement.

Working with Independent Professionals

The Inner View may collaborate with independent practitioners, consultants, associates, contractors, and subcontractors to deliver specialist services and support client engagements. These relationships are based on clearly defined professional agreements that set out the scope of work, responsibilities, payment arrangements, confidentiality obligations, intellectual property rights, data protection requirements, and applicable service standards. Independent professionals remain responsible for managing their own professional obligations, tax responsibilities, insurance requirements, and compliance with any regulatory or professional requirements relevant to their area of practice. Nothing on this website creates an employment relationship, worker relationship, partnership, or agency relationship unless expressly agreed in writing.

Professional Engagement

We aim to create transparent and respectful working relationships with the professionals we collaborate with. Our approach includes:

• clear expectations about the scope and purpose of each engagement;
• transparent agreements regarding fees, deliverables, and responsibilities;
• recognition of professional expertise and specialist knowledge;
• respectful communication and timely feedback;
• appropriate attribution and protection of intellectual property.

Where revenue-sharing, performance-linked payments, or commercial participation arrangements are offered, these will always be defined through separate written agreements.

Professional Conduct

The Inner Vyou Ltd is committed to maintaining professional relationships based on respect, dignity, fairness, and integrity. We do not tolerate harassment, bullying, victimisation, discrimination, intimidation, or abusive behaviour in any interaction with our team, associates, contractors, subcontractors, clients, or service users.

We expect everyone who works with or represents The Inner Vyou Ltd to act professionally, respectfully, and in accordance with applicable legal and ethical standards. We are also committed to responsible business practices and expect our professional partners, suppliers, and service providers to operate in accordance with applicable laws and ethical principles, including respect for human rights and opposition to forced labour, exploitation, and modern slavery.

International Engagements

The Inner Vyou Ltd (trading as The Inner View) is based in the United Kingdom and operates primarily under UK legal and professional frameworks. Where we work with individuals, organisations, or partners internationally, we aim to apply the same principles of fairness, accessibility, inclusion, and professional integrity while considering relevant local legal requirements and professional expectations.

Professional Independence

The Inner Vyou Ltd is committed to maintaining professional independence and managing potential conflicts of interest appropriately. We seek to ensure that recommendations, assessments, reports, and consultancy outputs are based on relevant evidence, professional judgement, and the agreed purpose of the engagement rather than external influence. Where a potential conflict of interest arises, we will consider appropriate steps, including disclosure, mitigation, or withdrawal from the engagement where necessary.

Inclusive Service Delivery

Our commitment to fairness applies not only to professional collaborations but also to our work with clients, assessment users, coaching clients, training attendees, and platform users. We aim to design services, assessments, learning resources, and professional interactions that are accessible, respectful, and appropriate for diverse users. Where psychometric assessments or development tools are used, we consider fairness, accessibility, potential barriers, and responsible interpretation as part of our approach.

Accessibility and Reasonable Adjustments

We are committed to making our website, services, learning resources, and professional interactions as accessible and inclusive as reasonably possible. We recognise that individuals may experience barriers when accessing digital content, assessments, training, coaching, or consultancy services due to disability, health conditions, neurodivergence, accessibility requirements, or other difficult circumstances. Where reasonable adjustments are requested, we will consider appropriate ways to support access and participation while maintaining the purpose, fairness, and integrity of the service being provided.

Our approach includes:

• using clear page structures and meaningful heading order to support navigation;
• designing content that can be accessed using keyboard navigation and assistive technologies;
• providing alternative text for meaningful images and identifying decorative images appropriately;
• using clear form labels and understandable error messages;
• aiming for appropriate colour contrast and avoiding reliance on colour alone to communicate information;
• designing responsive layouts that remain usable across different devices and screen sizes;
• considering reduced-motion preferences and accessibility settings supported by devices and browsers.

Current Accessibility Status

We are continuing to review and improve the accessibility of our website and digital services. We have not yet completed a full independent accessibility audit, and some areas may not currently meet all WCAG 2.2 Level AA success criteria. We are actively working to identify accessibility barriers, improve usability, and align our digital experiences with recognised accessibility standards.

This statement will be updated as further reviews and improvements are completed.

European Accessibility Requirements

Where applicable, digital services offered by The Inner Vyou Ltd to consumers in the European Union may fall within the scope of the European Accessibility Act (EAA). As our digital products and online platform develop, we will continue to review relevant accessibility requirements and consider appropriate technical and design standards, including alignment with WCAG guidance where applicable.

Third-Party Services and Accessibility

We aim to ensure that the website, digital products, and services directly developed and controlled by The Inner Vyou Ltd are designed with accessibility in mind. However, some features may rely on third-party services, platforms, software providers, or embedded content that we do not directly control. These may include payment services, scheduling tools, external platforms, media providers, or technology integrations. While we seek to work with reputable providers and consider accessibility when selecting third-party services, we cannot guarantee the accessibility standards, availability, or functionality of external systems operated by other organisations. Where possible, we will seek suitable alternatives or support users who experience accessibility barriers.

Requesting Accessible Information or Support

If you need information from our website or services in an alternative format, such as plain text, large print, or another accessible format, or if you experience difficulty accessing any part of our website or services, please contact us. We will work with you to identify a suitable approach wherever reasonably possible.

The timeframe required will depend on the nature and complexity of the request.

Accessibility Feedback

We welcome feedback about the accessibility of our website, services, and digital resources. If you encounter a barrier or believe that something could be made more accessible, please contact us at hello@the-innerview.com so we can review the issue and consider improvements.

How We Review Accessibility

This statement is based on internal reviews of our website and accessibility considerations during development. The website has not yet undergone a formal independent accessibility audit. Where further testing or external review is completed, we will update this statement to reflect improvements made.

Changes to This Statement

We may update this statement as our website, digital platform, services, and accessibility practices develop. The date at the top of this page indicates when it was last reviewed or updated.